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CBLOL Opening - 1º Split 2026
Location
São Paulo
Creative Director | Project Manager
When CBLOL reclaimed its historic original name, Riot Games faced the challenge of reigniting a deep sense of belonging among fans while introducing its legacy to a brand-new audience.
As Creative Director, I developed a creative solution centered on a cinematic journey through a fictional "CBLOL Museum." The narrative follows league rookies exploring the rich history of the tournament, discovering along the way the exact grit and passion that define the CBLOL identity.
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