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LTA Opening 2025 | Two Roads, One Journey
Location
Los Angeles & São Paulo
Role
Creative Director | Project Manager
Creative Director | Project Manager
For the launch of the LTA Americas League, I created and managed a high-concept video campaign titled "Two Roads, One Journey."
By utilizing interconnected parallel narratives filled with cross-regional easter eggs, the campaign seamlessly bridged different fanbases, visually demonstrating how separate regional paths converge into one ultimate international championship.
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